“Through this exciting partnership, we are able to offer participants in both trade events additional opportunities to explore new revenue streams.” — Dorothy Belshaw, chief marketing officer, IMC
International Market Centers (IMC) and Clarion Events are joining forces this summer to offer Atlanta Market and Coffee Fest Atlanta 2021 at the same time, offering buyers and suppliers in both events new cross-category exposure and opportunities. Coffee Fest Atlanta takes place July 15-16 at the Georgia World Congress Center and Atlanta Market runs July 13-19 at AmericasMart Atlanta.
“Atlanta Market’s goal is to help retailers and brands grow their businesses,” said Dorothy Belshaw, chief customer and marketing officer for IMC. “Through this exciting partnership with Coffee Fest Atlanta, we are able to offer participants in both trade events additional opportunities to explore new revenue streams.”
Elements of this new partnership include a joint marketing campaign in which Atlanta Market and Coffee Fest will spotlight relevant cross-category resources to encourage retailers to visit both buying events on July 15 and 16 when the markets overlap. To facilitate cross-market attendance, IMC and Clarion Events will offer reciprocal credentialing for attendee registration.
“Coffee Fest is excited to return to Atlanta and with a new collaboration with Atlanta Market. When we realized we were so close to AmericasMart Atlanta, we jumped at the opportunity to bring more to our buyers,” said Coffee Fest Portfolio Director, Erika Lowery. “Specialty coffee products cross over into the gift industry very well and cafes are always looking for new merchandise opportunities to supplement their coffee sales so it was a great fit. We are excited to host our second live event in 2 months and can’t wait to return to the Atlanta gift and coffee scene.”
Lenise Willis, editor in chief; Anne-Marie Earl, managing editor; and Alex Herring, senior editor; make up the editorial team at Gifts & Decorative Accessories. The team stays on top of the latest product trends, market debuts, consumer insights and business news in order to keep retailers up to date on what’s happening in the gift industry. With the GDA team’s reports, retailers are able to raise customer engagement, diversify their product mix and more.
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