Delightful facts on the snacks generations of Filipinos grew up with

Delightful facts on the snacks generations of Filipinos grew up with

For many generations across URC’s 65 years, these flavors have not only indulged tastebuds but have become part of life’s unforgettable moments.

Filipinos love to eat, and this appetite has turned classic Pinoy treats into go-to snacks to satisfy cravings and food habits. For many generations, these goodies not only indulged their tastebuds, but have become part of life’s unforgettable moments.

The classic treats Filipinos have grown to love might just be some of Universal Robina Corporation’s (URC) variety of food and drinks. Get to know more about these delightful goodies with these interesting facts.

Did you know that the fave childhood snack, Chiz Curls, is URC’s first branded snack product? And the kiddie characters in the packaging? They have names: Carl and Curlette. So, the next time you grab a bag of Chiz Curls, remember to say hi to them.

Since the ’60s, crowd-favorite Chippy has been part of barkada trips, recess moments, and weekends at home watching morning cartoons and anime. Good thing it’s always been such an affordable and yummy snack. Jack ‘n Jill named the snack Chippy because it was sold at a friendly price during its launch back then.

Remember the hexagonal box filled with Cream-O you get after finishing all chores or doing great in school? Those were good times, indeed. History tells that the first Cream-O product URC released were the chocolate-coated cookie sandwiches packed in those iconic hexagonal boxes. These are now called Cream-O Premium, a limited-edition flavor.

This has always been one of the Filipinos’ go-to coffee brands. This coffee has many firsts in the Philippine market, pioneering the 3-in-1 coffee mixes and twin packs. It is also the first to launch white coffee, a creamier coffee mix formulated to cater to the taste buds of coffee drinkers.

Did you know that Blend 45 was the largest-selling coffee brand in the market when it was launched in the ’60s? For years, it had the moniker of “Pinoy Coffee.”

Since its launch in 2006, the C2 brand has long been a well-loved ready-to-drink tea of Filipinos. But did you know that apart from the Philippines, there are also lots of C2 fans across Southeast Asia? It’s quite popular in Vietnam. So, when traveling is allowed again and you get the chance to visit the country, make sure to grab a bottle of some of the unique C2 flavors while you enjoy the sights of your trip.

Maxx Candy is one of URC’s first candy brands launched in 1993. The late actor, Max Alvarado, was one of the first endorsers of the candy.

Filipinos are known to have a sweet tooth and with a particular liking to chocolate. One of the go-to sweets of Pinoys is Nips. Also launched in the 1960s, Nips is URC’s first branded chocolate. The name came from the reversed word spin, which is the first step in the manufacturing process of these candy-coated chocolate treats.

Jack ‘n Jill’s Nova, the first locally manufactured multigrain snack in the Philippines, has made a name for itself among healthy snacks available in the market. Each chip is made from 4 fiber-rich grains making it a delicious guilt-free snack.


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