GoodSam Foods expands mission-driven brand vision with launch of regeneratively-farmed coffee

GoodSam Foods expands mission-driven brand vision with launch of regeneratively-farmed coffee

Backed by BeyondBrands (the company behind several brands including Cool Beans, Steaz Tea, Good Catch and others), GoodSam Foods was co-developed and founded in 2019 by Sam Stroot, a natural products industry veteran and social mission entrepreneur, and Heather K. Terry, BeyondBrands chief strategy officer and co-founder of NibMor organic chocolate. 

GoodSam coffee beans are grown by the same group of farmers who grow the cacao used in GoodSam Foods’ no-sugar-added, allulose-sweetened chocolate products??.

Regenerative agriculture 

Like GoodSam’s chocolate products, its new direct-trade coffee line is grown using regenerative farming techniques (i.e. a system of farming principles and practices that increases biodiversity, enriches soils, improves watersheds, among other ecological benefits), notes Terry, who in addition to her role at BeyondBrands is CEO and co-founder of GoodSam Foods.

Still a novel concept for many consumers, regenerative agriculture is gaining traction (Whole Foods named it the No.1 food trend for 2020) not just with small, emerging brands but with large companies including General Mills, Nestlé, and Walmart, which have all accelerated their investments into regenerative practices.

“One of the key tenants of regenerative agriculture is crop diversity, many of our farmers in Colombia? not only grow cocoa but also nuts, fruits, honey, avocado, citrus and coffee,”? she said. 

“Launching a coffee line from the same small, family-owned farms that grow our cacao is a natural next step for GoodSam Foods.”?


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