Kao launches new coffee, tea products, and mobile app to measure progress

Kao launches new coffee, tea products, and mobile app to measure progress

The products, including a RTD tea and a powdered black soybean tea and coffee, were launched in Japan this month under Kao’s health beverage brand Healthya.

It is the first time that the company has launched FFCs for “lowering high blood pressure”? and “reducing visceral fat”.?

Kao's drink containing chlorogenic acids

Kao’s new Foods with Function Claims (FFCs) launched under the brand Healthya

This is in response to the increasing consumer concerns around visceral fats. Also, the company pointed out that hypertension was the biggest risk factor for lifestyle-related diseases amongst Japanese.

Said to be suitable for individuals with high blood pressure and high body mass index (BMI), these products contain chlorogenic acid – a phytochemical found in coffee beans.

“We have been researching the functional properties of coffee beans for about 20 years,”? Megumi Kondo, product development manager, Consumer Products – Health and Wellness Business at Kao told NutraIngredienets-Asia. ?

Past studies by the company showed that chlorogenic acids have an anti-hypertensive effect? in a dose-dependent manner in hydroxyhydroquinone (HHQ)-free coffee.

Removing HHQ – a by-product released during coffee bean roasting – is significant as it counteracts the anti-hypertensive effects of chlorogenic acids, the company found. 

Another four-week study showed that the intake of chlorogenic acid-enriched and HHQ-reduced coffee had increased postprandial fat oxidation?.

To date, the company has launched seven health products containing chlorogenic acid, including beverage shot and tablet for improving blood flow and skin moisture? launched earlier this year under the brand Sofina iP. 


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