The Pensacola Police Department unveiled its new line of coffee Oct. 3, 2018 as a way to raise awareness of childhood cancers.
Emma Kennedy, email@example.com
The Pensacola Police Department is adding “coffee connoisseur” to its resume by launching a new line of coffee beans — and it’s for a good cause.
The agency on Wednesday evening — the same day as National Coffee with a Cop Day — unveiled its “Midnight Shift” coffee in partnership with De Luna Coffee International.
The coffee is expected to hit local stores in November and $1 from every sale will go to Rally Pensacola to help raise awareness of childhood cancer.
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While getting into the coffee business may seem like an odd addition for a law enforcement agency, Chief Tommi Lyter said during the VIP launch Wednesday night that his department has worked hard over the last year to build its brand and connect with the community to support good causes. And, he said, this new initiative does just that.
“We started about a year and a half ago,” he said. “We really tried to push this brand of the Pensacola Police Department and kind of elevate the policing profession.”
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Capt. Stephen Davis said the police department has previously partnered with Rally Pensacola for fundraisers to help local pediatric cancer patients. The volunteer advocacy group raises awareness and funds for childhood cancer research with Rally Foundation.
“This community is so much different than any other around the country in the relationship we have with our citizens,” Davis said. “We talked to agency leaders all over the country and they’re so envious of what we’ve done here. … This will be another feather in that cap.”
The “Midnight Shift” coffee will be sold at Walmart Neighborhood Markets, Apple Market and Shoreline Foods. It will also be sold at restaurants Global Grill, Urban Swinery, De Luna Coffee and Doghouse Deli.
Emma Kennedy can be reached at firstname.lastname@example.org or 850-435-8680.
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